LAUREL, MD., Sept. 20, 2023 — Leading short-term business equipment rental company Short Term Copier today launched the initial stages of its rebrand to We Rent Copiers. The rebrand — which features a new logo and upcoming redesign of the website — comes on the heels of the company’s acquisition by Tim Ericson, founder and former CEO of Zagster, last month.
Although the rebranding will be a months-long process, Ericson sees the move as an opportunity to strengthen the company brand presence and further solidify the organization’s place as the de facto solution for short-term commercial rentals. Additionally, new upgrades to the website will streamline the customer shopping experience and lay the groundwork for faster quoting and ordering processes.
“I see the rebrand as a major opportunity to increase our web presence,” said Ericson. “It’s more than a facelift, and the new backend features will help our team provide better service to a greater number of customers. We think it will be a win-win for everyone.”
The rebrand is one of the most visible changes that Ericson intends to make as he works to improve ordering flows, distribution procedures, and support opportunities over the coming months. Alongside the modernized browsing experience, the rollout will also feature new product selections and an improved ordering process.
About We Rent Copiers
We Rent Copiers specializes in providing reliable, commercial-grade office products for use in seasonal functions, unique events, and temporary offices.
As the nation’s leading short-term copier and business equipment rental company, We Rent Copiers aims to create an as-needed office solution that eliminates lengthy leases and long-term contracts.